Kathleen Xie Kathleen Xie

Consumerism in the Age of Social Media

Consumerism has always been intertwined with culture, shaping how we express our interests, social status, and experiences. In the age of social media, this relationship has changed, turning platforms like Instagram, TikTok, and Snapchat into powerful forces driving our behavior as consumers and affecting our spending.

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Kathleen Xie Kathleen Xie

The Rise and Success of Formula 1

The market cap of the publicly traded Formula One Group has risen 27% in the last year. How did Formula One become so popular among younger fans, and how are they making money?

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Kathleen Xie Kathleen Xie

What is a Call Option?

Call options are a unique trading strategy where investors have the option to buy shares of a stock at a pre-determined price (the strike price).

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Kathleen Xie Kathleen Xie

Online Election Betting

This is the first general election in the history of the United States to allow public online betting on the outcome of the presidential debate. So far, over $100 million has been bet on the outcome by American citizens on betting site, Kalshi.

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Kathleen Xie Kathleen Xie

McDonald’s Logistics and Supply Chain

McDonald’s is arguably the largest company in the Fast Food Industry. How does such a large company cater to such a diverse audience, and what goes on behind the scenes?

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Kathleen Xie Kathleen Xie

What is Short Selling?

At a high-level, short selling is the act of profiting from a decrease in the price of a stock.

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Kathleen Xie Kathleen Xie

Business Strategy Basics: PESTLE Analysis

PESTLE Analysis is a great framework for analyzing how external factors can influence a business. This framework is applicable in all fields of business from finance to marketing, and is a great method of breaking down what outside forces shape its operations.

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Kathleen Xie Kathleen Xie

Marketing Breakdown

Marketing is everywhere, influencing almost every financial decision we make. Companies use different marketing tactics to encourage spending in ways that affect our financial goals.

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Kathleen Xie Kathleen Xie

Countries, Global Events, and Spending

Spending large amounts of money on international events has become increasingly common over the years. The question is, why do countries do this, and is it really helpful?

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Kathleen Xie Kathleen Xie

A Beginner’s Guide to Stock Valuation

When valuing a stock, the price alone cannot tell you the full story. The main focus in simpler valuation methods is understanding: what is the price relative to?

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Kathleen Xie Kathleen Xie

Competitive Analysis for a Business: SWOT Analysis

When building a business or company, it’s important to understand its standings in different categories compared to competitors. In this blogpost, we will discuss the significance of a SWOT analysis for a business and how to perform one.

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Kathleen Xie Kathleen Xie

“Just Do It”: Nike’s Marketing Strategy

“Just do it” is synonymous with Nike, the famous sports brand. Surprisingly, it was Nike’s first television marketing campaign, and it has remained one of the most effective ones ever. But like almost anything else, it has a past, present and future.

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