Kathleen Xie Kathleen Xie

Business Strategy Basics: PESTLE Analysis

PESTLE Analysis is a great framework for analyzing how external factors can influence a business. This framework is applicable in all fields of business from finance to marketing, and is a great method of breaking down what outside forces shape its operations.

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Kathleen Xie Kathleen Xie

Marketing Breakdown

Marketing is everywhere, influencing almost every financial decision we make. Companies use different marketing tactics to encourage spending in ways that affect our financial goals.

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Kathleen Xie Kathleen Xie

Countries, Global Events, and Spending

Spending large amounts of money on international events has become increasingly common over the years. The question is, why do countries do this, and is it really helpful?

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Kathleen Xie Kathleen Xie

A Beginner’s Guide to Stock Valuation

When valuing a stock, the price alone cannot tell you the full story. The main focus in simpler valuation methods is understanding: what is the price relative to?

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Kathleen Xie Kathleen Xie

Competitive Analysis for a Business: SWOT Analysis

When building a business or company, it’s important to understand its standings in different categories compared to competitors. In this blogpost, we will discuss the significance of a SWOT analysis for a business and how to perform one.

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Kathleen Xie Kathleen Xie

“Just Do It”: Nike’s Marketing Strategy

“Just do it” is synonymous with Nike, the famous sports brand. Surprisingly, it was Nike’s first television marketing campaign, and it has remained one of the most effective ones ever. But like almost anything else, it has a past, present and future.

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Kathleen Xie Kathleen Xie

Greenlight: A Beginner’s Start to Investing

Investing can be daunting; it can be hard knowing where to start. Greenlight is a tool designed to empower kids and teens with real-world financial skills while providing parents with the satisfaction of knowing their children are learning responsible money management.

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Kathleen Xie Kathleen Xie

Netflix: a case study

In 2024, when you first think about Netflix, a popular video streaming service comes to mind. However, the company never started that way. Initially, the company rented physical DVDs to consumers.

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Kathleen Xie Kathleen Xie

Car insurance for teens

I recently obtained my driver’s license and am now allowed to drive by myself. While the independence this affords me is great, there is a serious drawback that comes with being a teen driver: car insurance.

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Kathleen Xie Kathleen Xie

A Brief History of US Currency

If you’re reading this blogpost, chances are you know what a dollar bill, a credit card, and possibly even crypto-currency is. But how did our country’s currency evolve to how it is today?

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Kathleen Xie Kathleen Xie

FTX: the rise and downfall of the crypto exchange

Shortly after 6:00 PM, December 12th 2022, Sam Bankman-Fried was arrested in the Bahamas. After being held in prison for ten days, he consented to be extradited to the USA, where he would face charges of multiple frauds. However, just one year ago, he was the richest individual under 30 years with a net worth of $22.5 billion.

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Kathleen Xie Kathleen Xie

How soccer clubs generate revenue

Since 2014, the overall value of the 20 soccer clubs in the English Premier League has increased 370%, from $3.16B to $11.7B. This begs the question: how do soccer clubs make money, and what is behind the growth?

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Kathleen Xie Kathleen Xie

Teenage Hustle: A Guide to Your First Job

Whether you're saving for college, wanting to buy something, or just looking to gain valuable experience, embarking on the job hunt as a teen can be both thrilling and daunting. So, where do you start, and how do you balance this new responsibility with school?

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